Blog.

"We are seeing, in some sectors, a 50/50 chance that the review you're looking at is suspicious.”
Daniel Mohacek, CEO, TrustEngine.
2nd April 2026

Despite fake and misleading online reviews becoming illegal last year new research suggests that in some sectors as many as half may be suspicious. ITV’s Tonight programme has heard from both consumers and businesses who have been stung by fake online reviews.

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As digital landscapes become flooded with AI-generated content, merit-based directories, like The Wedding Shortlist, serve as trusted filters, offering high-value, verified and structured information that users can depend on for quality assurance.

Our first selection of exceptional local wedding professionals has now been published!
31st March 2026

After nearly two years in the planning it’s with enormous pride that we can officially announce we have now published our first selection of listings of exceptional local wedding professionals!

A big thank you for all the messages of  encouragement and support!

"Fake reviews strike at the heart of consumer trust,"
said CMA's Chief Executive, Sarah Cardell.
29th March 2026

One of our principal reasons for creating The Wedding Shortlist was that so many online reviews are fake or manipulated.

In the same week we launch our first listings this timely BBC article explains how the Competition and Markets Authority (CMA) are investigating five firms, including Just Eat and Autotrader, as part of a probe into fake and misleading online reviews…‍

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If you’ve ever been offered an incentive by a wedding directory to provide a positive review please email us.